LOGI TOTFree vs Premium
Free to raise a baby on.Premium to see further.
Every tracker, every entry, your whole dashboard — free, forever, with no card and no expiry date. Premium is for the parents who want the long view: full history, the prediction engine, and the AI that does the typing for you. Here's exactly what it costs.
Plans and pricing
Free
£0forever
No card. No expiry. No nagging.
Everything a parent needs to keep the record straight.
What's always yours:
- All 18 trackers, unlimited logging
- Your dashboard and 7 days of history
- A monthly taste of insights
- Export your data anytime — it's yours
Premium — annual
£79.99per year
£6.67 a month · £119.88 if paid monthly
About $90 a year in the US, before any sales tax
Save 33% — £39.89 a yearEverything in Free, and:
- Know when the next nap is coming — the full prediction engine + AI sleep coach
- 13 analytics screens and your whole history, forever
- Say it, it's logged — AI voice logging
- Weekly meal plans & illustrated recipes
- Family circle, caregiver approvals & memories
- 150 AI credits every month (300 a month for your first three months)
Premium — monthly
£9.99per month
Billed month to month.
About $11 a month in the US, before any sales tax
The identical Premium plan — same features, same 150 credits — if you'd rather not commit to a year.
Everything in Free, and:
- The whole Premium suite, exactly as listed alongside
- 150 AI credits every month
- Stop any month — you drop back to Free, you don't lose your data
The launch price
One honest window: the annual plan opens at £79.99 and holds for the first month after launch.
One honest deadline. No “spots left” theater. Here's exactly how it works.
The launch price — a one-month window
£119.88£79.99
About $90 a year in the US
The annual plan opens at £79.99 — 33% less than the £119.88 a year you'd pay monthly. That price holds for the first month after launch, then the annual plan goes up (we'll publish the new price before the window closes). The window opens on launch day. The whole path is on the roadmap.
Double credits to start
300credits a month
Every new subscriber starts on 300 AI credits a month for their first three months, then the usual 150 a month. Enough to lean on voice logging while you learn the app.
Your AI allowance
What 150 credits actually buy
Credits are the fuel for the AI features — the voice logging, the recipes, the insights. One allowance, spent however that month happens to go.
Say it, it's logged
≈ 30–45 logs
by voice — a sentence or two each, said in the dark, one-handed.
Meals sorted
or 15–30 recipes
illustrated and age-appropriate, with the grocery list already written.
Patterns explained
or 100–250 insights
the small plain-language readings of what your baby's data is doing.
150 credits ≈ 30–45 voice logs, or 15–30 illustrated recipes, or 100–250 insights — mix and match. Ranges, because the cost depends on how much detail you ask for and on the AI model behind each feature. Updated 6 October 2026 after we changed the AI models behind the app. We quote credits in what they do, never in pence. Unused credits refresh with each billing month.
Line by line
The whole comparison, nothing hidden
This is the same table the app shows on its own upgrade screen — row for row.
| What you get | Free£0 forever | Premiumfrom £6.67 / month |
|---|---|---|
| The basics — always yours | ||
| All 18 trackers, unlimited loggingfeeds · sleep · diapers · health · growth… | Included | Included |
| Export your data anytimeit's yours, always | Included | Included |
| Browse your historyevery entry you've logged | 7 days | Everything, forever |
| Understand your baby | ||
| Know when the next nap is comingpredictions + AI sleep coach | Not included | The full engine |
| 13 analytics screenssleep · feeding · health · growth · behavior | Not included | Included |
| Health & development insightsmilestones, patterns, gentle alerts | Monthly taste | Included |
| Save precious time | ||
| Say it, it's loggedAI voice logging — hands stay free | Not included | Included |
| Weekly meal plans & recipesillustrated, age-appropriate, with groceries | Not included | Included |
| Smart reminderstimed to your baby's rhythm | Not included | Included |
| Raise them together | ||
| Family circle with rolesinvite grandma & nanny — primary / caregiver roles | Not included | Included |
| Caregiver entries you approveyou stay in control of the record | Not included | Included |
| Memories & photo albumscapture the firsts, share them safely | Not included | Included |
| Your AI allowance | ||
| Monthly AI creditspower voice, recipes & insights above | Not included | 150 / monthEveryone starts at 300 a month for their first 3 months |
Scroll the table sideways to see both columns
Free never expires and never asks for a card. Premium is the same on both plans — the only difference is how often you pay.
Nothing here can bite you later
We don't run a free trial. The free plan is the trial — it just never expires.
Cancel in about a minute
Two taps in your App Store or Google Play subscriptions — no email, no phone call, no “are you sure” maze. Cancelling stops the next renewal: monthly plans end at the month, annual plans run to the end of the year you've paid for. You keep Premium the whole time.
No hidden charges
One subscription covers everything on this page. Optional credit top-up packs exist if you ever want more AI — 100 credits for £1.99, 275 for £4.99 or 580 for £9.99 (about $2, $5.50 and $11 in the US). They never expire and are there whenever you have Premium, and we never interrupt what you're doing to sell them.
Free stays yours, forever
Stop paying and you drop back to Free — still logging, still exporting. Your entries are never deleted, and you can export everything at any time.
This is the plan, not a promise carved in stone: the final lineup and the prices may evolve a little before launch, and we'll always err on the side of keeping the essentials free. If anything changes, this page changes first, in plain English.
Free from day one
See you on launch day.
Free to track from day one. Premium at £79.99 a year for the first month after launch — or £9.99 a month if you'd rather not commit. That's about $90 a year or $11 a month in the US.
£ prices are our UK prices. The figures in the US are rounded estimates converted from them at the 6 October 2026 exchange rate, before any sales tax — the App Store or Google Play shows your exact price before you pay.