Free vs Premium

Free to raise a baby on.Premium to see further.

Every tracker, every entry, your whole dashboard — free, forever, with no card and no expiry date. Premium is for the parents who want the long view: full history, the prediction engine, and the AI that does the typing for you. Here's exactly what it costs.

See the launch offer See the full comparison

Free

£0forever

No card. No expiry. No nagging.

Everything a parent needs to keep the record straight.

What's always yours:

All 18 trackers, unlimited logging
Your dashboard and 7 days of history
A monthly taste of insights
Export your dataanytime — it's yours

See what's included

Best value

Premium — annual

£79.99per year

£6.67 a month · £119.88 if paid monthly

Save 33% — £39.89 a year

Everything in Free, and:

Know when the next nap is coming — the full prediction engine + AI sleep coach
13 analytics screens and your whole history, forever
Say it, it's logged — AI voice logging
Weekly meal plans& illustrated recipes
Family circle, caregiver approvals & memories
150 AI credits every month (300 a month for your first three months)

Join the waitlist — hear it first + double credits

Premium — monthly

£9.99per month

Billed month to month.

The identical Premium plan — same features, same 150 credits — if you'd rather not commit to a year.

Everything in Free, and:

The whole Premium suite, exactly as listed alongside
150 AI credits every month
Stop any month — you drop back to Free, you don't lose your data

Join the waitlist

The waitlist offer

Join before launch — launch day is roomier, and you'll catch the price window from day one.

Two things — one honest deadline, one perk held only for the people who were here early. No “spots left” theatre.

The launch price, while it lasts

£119.88£79.99

The annual plan opens at £79.99 — 33% off the £119.88 a year of paying monthly. That price holds for the first month after launch, then the annual plan goes up (we'll publish the new price before the window closes). Being on the list means you hear the moment the window opens — and lock the launch price before it closes. The whole path is on the roadmap.

Double AI credits for six months

300credits a month

Waitlist & pre-order exclusive: twice the standard allowance for your first six months, then the usual 150 a month. Every new subscriber starts on 300 for their first three months — six months is for the people who were here first. Enough to lean on voice logging while you learn the app.

Founding members: first to the £79.99 launch price, and double AI credits for six months.

Launch updates only, unsubscribe anytime · privacy policy

You'll be a founding member— you'll see your number the moment you confirm, and your six-month credit boost is held for you at launch.

Your AI allowance

What 150 credits actually buy

Credits are the fuel for the AI features — the voice logging, the recipes, the insights. One allowance, spent however that month happens to go.

Say it, it's logged

≈ 1.8 hours

of voice logging — talking instead of typing, in the dark, one-handed.

Meals sorted

or 33 recipes

illustrated and age-appropriate, with the grocery list already written.

Patterns explained

or 1,600 insights

the small plain-language readings of what your baby's data is doing.

150 credits ≈ 1.8 hours of voice logging, or 33 illustrated recipes, or 1,600 insights — mix and match. We quote credits in what they do, never in pence. Unused credits refresh with each billing month.

Line by line

The whole comparison, nothing hidden

This is the same table the app shows on its own upgrade screen — row for row.

What you get	Free£0 forever	Premiumfrom £6.67 / month
The basics — always yours
All 18 trackers, unlimited loggingfeeds · sleep · diapers · health · growth…	Included	Included
Export your data anytimeit's yours, always	Included	Included
Browse your historyevery entry you've logged	7 days	Everything, forever
Understand your baby
Know when the next nap is comingpredictions + AI sleep coach	Not included	The full engine
13 analytics screenssleep · feeding · health · growth · behavior	Not included	Included
Health & development insightsmilestones, patterns, gentle alerts	Monthly taste	Included
Save precious time
Say it, it's loggedAI voice logging — hands stay free	Not included	Included
Weekly meal plans & recipesillustrated, age-appropriate, with groceries	Not included	Included
Smart reminderstimed to your baby's rhythm	Not included	Included
Raise them together
Family circle with rolesinvite grandma & nanny — primary / caregiver roles	Not included	Included
Caregiver entries you approveyou stay in control of the record	Not included	Included
Memories & photo albumscapture the firsts, share them safely	Not included	Included
Your AI allowance
Monthly AI creditspower voice, recipes & insights above	Not included	150 / monthEveryone starts at 300 a month for their first 3 months — waitlist members get 6

Scroll the table sideways to see both columns

Free never expires and never asks for a card. Premium is the same on both plans — the only difference is how often you pay.

Nothing here can bite you later

We don't run a free trial. The free plan is the trial — it just never expires.

Cancel in about a minute
Two taps in your App Store or Google Play subscriptions — no email, no phone call, no “are you sure” maze. Cancelling stops the next renewal: monthly plans end at the month, annual plans run to the end of the year you've paid for. You keep Premium the whole time.
No hidden charges
One subscription covers everything on this page. Optional credit top-up packs exist if you ever want more AI — they never expire, and we never interrupt what you're doing to sell them.
Free stays yours, forever
Stop paying and you drop back to Free — still logging, still exporting. Your entries are never deleted, and you can export everything at any time.

This is the plan, not a promise carved in stone: the final lineup and the prices may evolve a little before launch, and we'll always err on the side of keeping the essentials free. If anything changes for waitlist members, you'll hear it from us first, in plain English.

One email, that's the whole form

Take the founding-member perks with you.

The £79.99 launch price the moment it opens, and 300 AI credits a month for six months. An honest progress note every few weeks, and the launch email — that's the deal.